With the passage of time, Google has graduated from the kindergarten level to the college level. It now has the capability of reading and analyzing texts. Suppose you wish to optimize the word “Saloons in Ahmedabad,” it understands that “Ahmedabad Saloons” are basically the same thing. If you’re thinking about how this has been possible? The answer is – Keyword Stemming.
With this, you’ll have the liberty to replace several word forms while penning down your text. Now, you’ll not have to waste your precious time matching the keywords word-for-word. Well, you shouldn’t even indulge in this stuff as it results in a low-quality article.
What is Keyword Stemming?
The term keywords stemming or stemming is Google’s potential to understand the various word forms of certain search queries. The reason behind calling it stemming is the fact that it comes from the word stem or a root form. For your better understanding, here is an example: If you use a word know in a particular sentence, the stemming algorithm will acknowledge the other similar words like ‘knew’ and ‘known.’ There are certain SEO’s that differentiate between stemming and lemmatization.
It has been a long time since Google started using keyword stemming. One of the most sorted SEO experts, Bill Slawski and Rand Fishkin, wrote articles on keyword stemming almost a decade ago. Foremost, Google started understanding word forms in the English language and then moved on to other languages much later. With technological advancements, Google algorithms have become more advanced and have put an end to the practice of matching exact keyword optimization.
Suppose, If you wish to optimize your text for the term saloons in Ahmedabad, then you must also be able to use the term saloon in Ahmedabad as well. Now, Google is capable enough to comprehend that saloons and saloon are almost the same things.
Keywords Stemming in SEO
As we have already mentioned that Google now understands the texts and also the contexts. If you wish to secure the topmost position in the search engines, you must start creating amazing texts or articles that showcase your authority on a specific topic. Always remember that content with stuffed keywords doesn’t find any space in the search engine rankings. Both your audiences and Google disapprove of it.
To make your content interesting and pleasurable to read, you must use synonyms and related keywords in your content. Besides attracting audiences, it will also provide you a higher ranking on SERPs. While creating a blog that is easy to read for beginners, ensure the usage of different word forms.
When Should You Opt For Keywords Stemming?
Keywords Stemming has the power to let your content be more easily searchable with the use of several versions of the root keyword. Keyword Stemming is something that will help you attract a greater amount of traffic but only if used smartly. There are times when using keyword stemming will completely crash your incoming traffic. The reason behind this could be inappropriate keyword variants used in the content.
There are even times when SEO experts advise to avoid keyword stemming for specific keywords. So, you must make sure to create a strong content strategy after looking upon all the factors attached to it. Here we bring you some factors to consider before using keyword stemming for your content.
Does it go well with the context?
A majority of people give a miss to one of the essential points of Keyword Stemming, which is to ensure the suitability of a keyword variant to the original keyword. Any change in the context would ruin the whole purpose of Keyword Stemming. Furthermore, it will lead your content to be illogical, leaving your audiences bewildered.
For your clear understanding, here is an example, “Cricket” and “Cricketer” are two things that are entirely different from one another. The term “Cricket” refers to the sport, whereas “Cricketer” refers to the person who plays the sport. Using these terms as variant keywords could go totally wrong, affecting the context of your content.
Does Variant Keyword relate to the original keyword?
There are situations where you think of adding a prefix or suffix to the keyword, which ultimately changes the entire meaning of that specific word. Here, the primary goal is to put variation to use and attract a greater number of organic traffic and get more opportunities of being searched for while maintaining the relevance of the original keyword.
Is Keyword Stemming Workable?
Absolutely, it works quite well. With the recent advancements in Google, it is now capable of understanding the context in a much better way when compared to initial days. With this, search engines find it easier to comprehend the user’s intent and provide them with appropriate search results.
It’s high time that we acknowledge what Google hates. The reason behind this is that your users hate the same things like Google. It works towards serving the users while also making changes in its algorithm to provide a better user experience.
There has been a lot of buzz around stemming and lemmatization in the SEO industry for a decade now. Keyword Stemming is the ultimate way of understanding different word forms. Besides this, it also helps in improving your SEO by mixing up words and concentrating on quality content.
We hope this blog on Keyword Stemming will help you in creating quality content for attracting both your audiences and Search engines.
If you have any suggestions or feedback, please feel free to share it in the comments.