Traffic is very important to increase the ranking and visibility of any site. To make the site visible people mostly take the help of SEO and write content with keywords that are mostly searched. There can be cases when your content is good, has an eye catchy title and also popular well-crafted keyword but enough traffic is not coming into it then you need to try various other methods. Here are some simple yet unusual methods of pulling traffic.
Have Brand Ambassador
Every company has its own brand ambassador who is renowned and people know him/her by name. If you are writing content for the promotion of your site then along with the companies detail and its product you can write a few sentences about the person, mail him/her requesting to read whatever written. If you have a customer base or employees you can also send them an invitation and request them to read and spread the word of the content. This is promoting the website through word of mouth.
Blog commenting is also another way of driving traffic. You can write a comment in blogs that have relevant information and leave the link of your content behind requesting the blogger to read yours too. This will help in two ways, You can have a backlink fro the site you commented also if your comment is interesting or in some cases controversial, you might get more visitors from that comment.
Twitter cross-promotion is another hidden weapon to attract more traffic to the site. During the process, you can tweet on other’s posts and earn points that can be used for promoting your own content. You can also add followers and for doing this you need to follow them. You can also shout out and post status on your twitter page telling people that you have new content for them.
You can join some Twitter chats as well when they are discussing something meaningful related to your blog. Be active at these tweeter chats and you might drive more traffic from there too.
You can add the link of your content below your mail signature. By doing this any email you send, the receiver will see a link below your signature and out of curiosity would like to check what is there for him/her. check WiseStamp which might help you for email Signatures.
Word of Mouth
Spreading your site with the word of mouth is the best and most effective way of driving traffic. You can speak and tell your friends, relatives, and anyone whom you meet about your site. Tell them it benefits so that they will come to see if what you conveyed to them is true. You can also speak about your site in seminars and press conferences, which I am used to doing. You can check my presentations
You can make good use of social media sites to drive traffic. You can be a part of communities, comment and share their posts on a regular basis so that when you add your link they also eagerly share it with others. By doing this you can generate a massive amount of traffic.
An early adopter of Technologies
There are also many free platforms where you can promote your site or content for free. For example, Instagram has a large number of followers. You can post a small video or picture here letting everybody know about you. You can also post an image on Pinterest. Pinterest has a work of pinning and re-pinning posts. You can like or re-pin other’s posts so that they also visit you and share your posts with others.
Podcasting is the way
Podcasts are becoming one of the most popular ways to share content among audiences. Earlier it was prevalent in countries like the USA and Australia. But with changing times, It has garnered popularity in India too.
Using podcasts can help you in getting a massive number of audiences. It will be a great source of driving traffic to your site. Now its up to you, if you wish to host your own podcast or feature in someone else’s. Before initiating the process for a podcast, it is advisable to perform an analysis of all the podcasts that are relevant to your industry.
Podcasts can be of great help in creating brand awareness. People listening to your podcast may visit your website to know more about it. Besides this, it has the capability to provide extra value to your customers.
Creating good content is of no use until it reaches the target audience. To make it reach a vast number of people, you’ll have to take charge. Using social media can be utterly helpful in driving website traffic. If you wish to promote your content, then you should choose various social media channels.
You can be a part of communities, comment, and share their posts regularly so that when you add your link, they also eagerly share it with others. This can be of use in generating a massive amount of traffic.
Talking about social media platforms, Twitter is appropriate for short texts and links. Google+ can be used for promoting your website with personalized search results. Google + works amazingly well in a B2B scenario. Whereas if you’re a B2C product company, Instagram and Pinterest can work wonders for you.
Organizing Virtual Summits
Organizing a virtual summit can be one of the most challenging tasks ever. But if you do it correctly, it can be highly beneficial to you and your website. These virtual summits have a higher potential to drive traffic to your website’s blog.
Before organizing a virtual summit, you’ll have to work on several things, like deciding the right venue for connecting with your audiences and the appropriate medium for delivering the content to them. After this, zero down on a topic and the one who will be present with you for making this summit a successful one. To ensure that your summit has a humongous audience, consider having thought leaders, bloggers, or influencers with a number of followers and a point of view. This summit is considered to be a great way of driving traffic to your website.
Twitter cross-promotion is another hidden weapon to attract more traffic to the site. During the process, you can tweet on others’ posts and earn points that can be used to promote your content. You can also add followers, and for doing this, you need to follow them. You can also shout out and post status on your twitter page, telling people that you have new content for them.
There are several tools available like Quuu Promote, Buzz sumo, and Hubspot that provide you with suggestions about your audience’s interests. After this, you will decide the number of posts that will be promoted through these platforms. Here, n amount of people can like and share, which will help drive traffic to your blogs.
Furthermore, You can join some Twitter chats as well when discussing something meaningful about your blog. Be active at these twitter chats, and you might drive more traffic from there too.
Several people want answers to their queries. For the same, they hop on to Google. It is powered to provide you with answers on specific questions about a particular topic. On the other hand, there’s Quora that has almost all the answers to all questions regarding every single topic.
Talking about Quora, it is included in the top 200 most popular websites in the world. It is quite similar to Yahoo answers and accepts answers that are from verified authorities.
Before starting answering the question on Quora, you’ll need to recognize the key topics relating to your industry. While answering the questions, you can very smartly place the link to your website. But remember, include links only where it seems to be appropriate.
While writing the answer, don’t try to sound promotional and be genuine. These are the only ways to get some readers on your questions and then to your website. Quora is highly preferred due to its capability of bringing traffic to your site. As even after a long time, the answers are still read by audiences, which leads them to your website.
Make use of Guest Posts.
Guest posts are considered to be the best ways of generating backlinks from a renowned website. It works on two bases: either you submitting your posts to another site or you accepting posts from other people. While approaching them, you can ask if they would be interested in the topics or industry you deal with.
Guest posts can be of great help in increasing your website traffic. Here, you help another website increase its traffic that will then help to increase the traffic of your website. These guest posts are a fantastic method of writing about mutual subjects. Besides this, one can also link their websites in the blogs for people to click and visit them.
Always approach blogging websites that work on similar lines with but are not your direct competitors. Pitching for the Guest post can give you mixed responses. There will be times when you’ll get a positive response, whereas somewhere, you’ll get no response at all. But as you start growing and delivering traffic, people will pay attention to your website.
While approaching people, look out for publications that fall in your niche. After that pay attention if they are active enough and have engaged audiences or not. Last but not least, always check the guest post submission guideline before submitting your post.
While inviting people for guest posting on your website, look out for those who are bloggers or have complementary brands. Their audiences are meant to visit your website and to increase its traffic. But remember to accept blogs that are of good quality.
Did we miss anything creative way to drive traffic? Comment with your thoughts.