Have you recently published a new blog that holds the potential of bringing a lot of traffic to your website? Then you must make every possible effort to make sure that it is seen by your targeted audiences. I know what you’re thinking right now, How to get your audiences to reach your blog or article. As a beginner, the most effective way to do so is by promoting your blog post in the appropriate manner just as you curated the blog.
Lack of promotion can also leave your best content to be unread. Feels like a nightmare? All the blogs that succeed are highly promoted. With this, we don’t mean you should compromise on the quality of content or design. But it is the promotion that lets you reach a greater audience.
According to a survey, almost 70% of bloggers who earn over $50K per year said they were active or very active in the promotion of their content. Now that you know the importance of promoting a blog.
What’s next on your mind?
How to exactly promote a blog? Is it like sharing the content once on several social media platforms and waiting for audiences?
A tough question indeed!
Well, just sharing the content once and waiting for it to perform is not going to work here. Except that you have a fan following of millions who follow you and your content blindly.
If you’re still waiting to reach that position, you must try the ideas we are going to provide you with this blog. Prior to implementing these ideas, remember that use or implement only one or two ideas at a time. Understand your niche and then imply them.
Here, we bring you a guide on promoting a blog that will help you in promoting the blog and generating traffic on your site.
This guide will provide you with all the information on various free and paid promotional strategies for promoting your blog.
Tips & Tricks of Promoting a Blog
Technical SEO is the Key
When people think about promoting a blog, all they pay attention is to content and marketing. They make efforts to create content that can be shared with audiences. Besides this, they also include the targeted keywords and share them on social media platforms with their links attached.
Everything that is mentioned above holds utter importance but before initiating the process of promoting, you need to have something magnificent to promote. You should never overlook the technicalities like security, dependable hosting, page speed, and functional links.
Let’s discuss these technicalities in detail:
One of the most essential points of Technical SEO is to select a reliable web hosting provider. Opting for a poor web hosting provider may leave you suffering from several setbacks and stress. Besides this, it will leave your audiences with a despairing experience leading them to go on another site.
Is there anyone who likes a slow loading website? Obviously not. It is the most annoying thing ever. Nobody likes to be left hanging on such a website. Not only humans but also Google approves the fast loading websites. Although you have good hosting, you can still make some changes you can make here and there.
WordPress is one of the most preferred platforms for blogging enthusiasts. It is being used by a massive number of sites, due to which it is the best place for hackers. If you don’t take things seriously, you are surely going to be attacked in the future. Based on your hosting service, you might have a robust security system. If you still don’t have it, you can opt for security plugins.
Without internal links, it wouldn’t have been possible to move from one page to another one. While talking about the external links, without them the internet wouldn’t even exist. Because there was no possible way of moving from one site to another.
Talking more about Technical SEO, You can also make use of Google Analytics to observe the performance of your blog.
Onsite Search Engine Optimization
Generally, bloggers don’t prefer to include SEO in their promotional plans. That is where they might be missing out, SEO must be a part of your promotional strategy. You’re promoting your website while you’re using the right keywords in your blog and also optimizing your website.
Several on-site components require keyword optimization like The title and description, The URL, The images, The content, and The main headings with subheadings. If you’re someone who is new to the world of SEO (Search Engine Optimization), you must consider hiring professionals for the same. If you don’t need any kind of commitment then you can check out Upwork. It is an online platform where you can get in touch with skilled or all types of marketing tasks
Make Proper Use of Social Media
In recent times, Social media has become inescapable as it is one of the best ways of getting free promotion. Here you get the opportunity to share the links of your blogs, invite your followers to participate in quizzes or surveys.
The best thing about social media is that you get other people to share your content. Even if you have some amazing content to share, you’ll have to encourage your audiences to share it. There are several ways to intensify your promotional efforts with elegant social sharing buttons and click to tweet widgets for your blog along with a social sharing plugin.
Talking about social sharing buttons, you don’t have to include every single social media platform but only the ones relevant to your blog. Moving on to Click to Tweet Widgets, you can use it for highlighting a quote from the blog to encourage the reader to have a look at it.
Besides free promotions, there is also a need for paid advertising. Talking about Instagram, it needs influencer collaboration for marking your presence whereas Facebook supports user-generated content.
Guest Blogs are a Booster
Bloggers often wait for other bloggers to link on their fantastic blog. It’s not bad to wait but what if you’re not getting the expected response?
In such situations, you’ll have to take the lead and start working on your front. No matter what’s your niche all popular blogging websites accept guest posts. Guest Blogging is still considered to be the most successful way to promote a blog.
All you need to do is – Offer. After that, you’ll have to write useful and unique content along with your blog post links. But always remember to link where it seems to be relevant. Last but not least, it is better to write content for sites that have a huge number of followers and subscribers.
Email Marketing is the Way
When people visit your website and get to read something useful, there are chances that they come back. In some cases, pop-ups can be boring but sometimes they could be useful too. You can also provide the users/audiences with an eBook or a white paper for activating their interest. People will love your site more when you offer them something that has great value.
Avoid sending emails that just have a link to your blog. Instead, you should make it exceptional in terms of content and design. Your subscribers will be delighted to find something useful that has been designed for them specially.
The points mentioned are quite simple to apply, but remember each of them has several other facets too. There could be instances where one strategy may work for one blog, while the other may need another strategy. So, now all you have to do is focus on your work and get going.
We hope this blog on guide to promoting a blog will help you in promoting your high-quality blog.
If you have any suggestions or feedback, please feel free to share it in the comments.